YOU AREADY HAVE A PERSONAL BRAND.
WHETHER YOU LIKE IT OR NOT.
If you're not paying attention, social media has taken over the world. Not only is it the biggest driving factor in keeping up with your friends, it's becoming the primary means of screening dating prospects, marketing your business, getting employment, and learning about new people.
In many ways, your digital presence is MORE important than your real life.
Now, whether or not you choose to acknowledge this doesn't matter. Your presence or lack thereof has already been noticed by the people that matter. Judgement has already been passed.
Maybe you're one of those people who think they're 'better than those Instagram Influencers.' Maybe you've just never cared about your digital presence. Maybe you're just tired of the lack of engagement and interest from your social circle or location. Maybe you're concerned that if your job or company saw your social media, you'd end up in a meeting with HR.
All of these negative mindsets are already being projected into your media presence.
It doesn't matter how talented you are, how much money you have, or how attractive you are - if your personal brand sucks your life is getting more and more difficult.
Maybe it's time to change. Which leads us to lesson 1.
LESSON 1:
EVERYONE IS THIN-SLICING
Thin-slicing is a term used in psychology and philosophy to describe the ability to find patterns in events based only on "thin slices", or narrow windows, of experience. The term refers to the process of making very quick inferences about the state, characteristics or details of an individual or situation with minimal amounts of information. Research has found that brief judgments based on thin-slicing are similar to those judgments based on much more information. Judgments based on thin-slicing can be as accurate, or even more so, than judgments based on much more information. - Wikipedia
In other words, thin-slicing is an unconscious series of pre-judgments we place upon others to have an immediate mental model of them- an evolutionary tribal behavior designed to ascertain friend or foe, role in the dominance hierarchy, or mate potential.
When you look at these photos how would you answer these 'thin slice' pre-judgements without knowing the person?
- Who’s thriving and happy?
- Who’s doing more fun and interesting things?
- Who’s got a more interesting lifestyle?
- Who probably makes more money?
- Who would you rather know?
- How many other assumptions can you make from these photos?
If the answers seems obvious then why do so many people take photos like first guy?
And the funny thing is – you really have no idea the answer to those questions. Maybe the first guy just had an awkward moment, and really he’s a word traveler and international playboy. What matters is the thin slice. We've already judged these people, know how we'd like to align with them, and what kind of value we perceive them to have- without even thinking about it.
LESSON 2:
PERCEPTION IS REALITY
What we perceive is what we believe. Especially when it comes to social media.
We would never admit it, but more often than not we assume others are actually living the life they present on social media- be it good, bad, sexy or ugly.
Yet, what we're really looking at is a highlight reel of particular curated set of specific moments, or scripted sketches.
We can use this unconscious bias to our advantage to show the things we excel at, ambitions we're developing, or wins we want to show off without qualifying it and bragging.
The key is making it look easy, especially if it's had to achieve.
A well curated photo allows people to perceive more flattering qualities about you, partake in your success, and imagine themselves with you.
LESSON 3:
A PICTURE SAYS A THOUSAND WORDS
What we perceive is what we believe. Especially when it comes to social media.
We would never admit it, but more often than not we assume others are actually living the life they present on social media- be it good, bad, sexy or ugly.
Yet, what we're really looking at is a highlight reel of particular curated set of specific moments, or scripted sketches.
We can use this unconscious bias to our advantage to show the things we excel at, ambitions we're developing, or wins we want to show off without qualifying it and bragging.
The key is making it look easy, especially if it's had to achieve.
A well curated photo allows people to perceive more flattering qualities about you, partake in your success, and imagine themselves with you.
Leader
Matt B
Filmmaker, graphic designer, artist and musician, Matt has been developing media content in Los Angeles for over 10 years.
TAKE THE LEAD
SHOW THE WORLD
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